Toyota Astra Motor
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PT Toyota-Astra Motor (also called ''TAM'') is an
automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...
trading company based in
Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...
, Indonesia. It is a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
company between
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
and
Astra International Astra International is an Indonesian conglomerate controlled by Jardine Matheson. It is founded in 1957 by Tjia Kian Tie, Liem Pen Hong with the name of PT. Astra International Incorporated. It is Southeast Asia's largest independent automotive g ...
with a distribution of shares of 50% and 50% respectively, acting as a sole agent, distributor, and importer of Toyota vehicles. It has been the best-selling car brand in Indonesia every year in a row since 1997. A separate company, PT Toyota Motor Manufacturing Indonesia (also called ''TMMIN'') operated five Toyota manufacturing plants in the country and exported Toyota vehicles overseas. TMMIN is owned 95% by Toyota Motor Corporation and 5% by Astra International.


History

TAM was established in 1971 as an importer for Toyota vehicles and transformed into a distributor company for the same brand a year later. The earliest models introduced by TAM were
Corona Corona (from the Latin for 'crown') most commonly refers to: * Stellar corona, the outer atmosphere of the Sun or another star * Corona (beer), a Mexican beer * Corona, informal term for the coronavirus SARS-CoV-2, which causes the COVID-19 di ...
and Corolla. Corona, a mid-size family sedan, which periodically changed models in 1974, 1978 and every other four years until in 1999 when it was discontinued to undergo a model change to
Camry The Toyota Camry (; Japanese: トヨタ・カムリ ''Toyota Kamuri'') is an automobile sold internationally by the Japanese auto manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Camry ...
. The Corolla was also introduced in Indonesia in the early 1970s, and entered its third generation by 1975. The sedan had captured the Indonesian market at the time. Toyota had created a new trend in sedan design: small, compact, and with
rear-wheel drive Rear-wheel drive (RWD) is a form of engine and transmission layout used in motor vehicles, in which the engine drives the rear wheels only. Until the late 20th century, rear-wheel drive was the most common configuration for cars. Most rear-wheel ...
. Both Corona and Corolla were highly accepted in the market during the early years. Later, other Toyota sedans entered the Indonesian market, such as the
Starlet Starlet may refer to: Entertainment * ''Starlet'' (film), a 2012 independent dramatic film directed by Sean Baker * ''The Starlet'', reality TV show * The Starlets, a girl group Transport * Toyota Starlet, a car produced between 1973 and 1 ...
which was discontinued in 1998, the locally produced
Soluna Soluna was a music group consisting of four members, all of Hispanic descent – Aurora Rodriguez, America Olivo, Jessica Castellanos, and Christina "T" López. The group's name is the combination the Spanish words for sun ("sol") and moon ( ...
which was launched in 2000 and discontinued in 2003, and
Cressida Cressida (; also Criseida, Cresseid or Criseyde) is a character who appears in many Medieval and Renaissance retellings of the story of the Trojan War. She is a Trojan woman, the daughter of Calchas, a Greek seer. She falls in love with Troilus, ...
introduced in 1977 and discontinued in 1992, along with the
Crown A crown is a traditional form of head adornment, or hat, worn by monarchs as a symbol of their power and dignity. A crown is often, by extension, a symbol of the monarch's government or items endorsed by it. The word itself is used, partic ...
. In the 4x4 class, Toyota introduced Land Cruiser which initially produced in 1950 and entered the Indonesian market in mid-1970s and was colloquially called "Toyota Hardtop". The vehicle was not only used for individual purposes, but also for industrial and military purposes. For commercial purposes, Toyota launched
Toyota Dyna The Toyota Dyna is a light to medium-duty cab over truck for commercial use. In the Japanese market, the Dyna is sold alongside its twin called the Toyoace. The Toyoace was a renaming of the Toyopet SKB Truck as a result of a 1956 public competi ...
and
Toyota HiAce The (pronounced "High Ace") is a light commercial vehicle produced by the Japanese automobile manufacturer Toyota. First launched in October 1967, the HiAce has since been available in a wide range of body configurations, including a minivan/ ...
; the latter was discontinued, only to return in 2012 as a large van. In 1977, the Kijang was launched in Jakarta. Developed as a
basic utility vehicle A Basic Utility Vehicle (BUV) is a simple rugged vehicle designed for use in the developing world. A slew of such vehicles were developed in the late 1960s and early 1970s; most only reached limited production and market penetration as used Western ...
specifically for Indonesia and the Philippines, the Kijang was later known for its easy and low-cost maintenance and later became a major success in the Indonesian automotive market. The first generation Kijang sold only 1,168 units during 1977, but a year later it increased to 4,629 units, four times as many as the year before. The number continued to rise during the next several years. The second generation was launched in 1981 with a production volume of 19,323 units in 1985. The third generation was later introduced in 1986 and sold 82,687 units in 1987, the largest sale ever in Kijang's history. Around 500,000 Kijang had been sold in Indonesia up to 1995, while the 1 millionth Kijang rolled out of the assembly line on 23 September 2003. On 31 December 1998, TAM merged with three other companies: PT Multi Astra (a manufacturing company), PT Toyota Mobilindo (body parts manufacturing company), PT Toyota Engine Indonesia (specializing in engine manufacturing) under the name PT Toyota Astra Motor. Toyota stated the merger was carried out with the goal of improving efficiency, to meet increasing consumers’ demand for quality, and to effectively face competition in automotive industry. TAM initially consisted of two major departments, which are production and marketing departments. In 2003, the production department was spun off from TAM, creating PT Toyota Motor Manufacturing Indonesia (TMMIN). TMMIN conducted functional activities included
casting Casting is a manufacturing process in which a liquid material is usually poured into a mold, which contains a hollow cavity of the desired shape, and then allowed to solidify. The solidified part is also known as a ''casting'', which is ejected ...
,
engine An engine or motor is a machine designed to convert one or more forms of energy into mechanical energy. Available energy sources include potential energy (e.g. energy of the Earth's gravitational field as exploited in hydroelectric power gen ...
, stamping and assembling automobiles. Some components were directly supplied from Japan by Toyota Motor Corporation and the remaining was supplied by local components suppliers. Its marketing division is divided into domestic and overseas (export) markets. In 2003, TAM launched its first collaboration project with Daihatsu, the Avanza. The Avanza was developed as an entry-level small MPV cheaper and smaller than Kijang, manufactured entirely by partner company
Astra Daihatsu Motor PT Astra Daihatsu Motor (also called ''ADM'') is an automobile manufacturing company based in Jakarta, Indonesia. It is a joint venture company between Daihatsu, Astra International and Toyota Tsusho. It is the largest car manufacturer in Indones ...
. A year later, the fifth-generation Kijang was introduced as the
Kijang Innova The Toyota Innova is a car manufactured by the Japanese carmaker Toyota since 2004. It is a multi-purpose vehicle (MPV) or minivan and mainly sold with three-row seating. Its official name in Indonesia is Toyota Kijang Innova, while for other c ...
. It was built above the IMV platform, which also spawned the
Fortuner The Toyota Fortuner, also known as the Toyota SW4, is a mid-size SUV manufactured by the Japanese automaker Toyota since 2004. Built on the Toyota Hilux, Hilux pickup truck platform, it features two/three rows of seats and is available in eithe ...
SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definiti ...
and
Hilux The , stylized as HiLux and historically as Hi-Lux, is a series of pickup trucks produced and marketed by the Japanese automobile manufacturer Toyota. The majority of these vehicles are sold as pickup truck or cab chassis variants, although th ...
pick-up. TAM started selling
Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese ...
vehicles in late 2007 along with the opening of the Lexus Gallery in Jakarta.


Facilities

In 1998, TAM established a new manufacturing plant together with by parts and engine
manufacturing plants A factory, manufacturing plant or a production plant is an industrial facility, often a complex consisting of several buildings filled with machinery, where workers manufacture items or operate machines which process each item into another. T ...
in Karawang with the intention of establishing an integrated plant. The role of manufacturing has been passed to TMMIN since 2003 which operated two centers of production (
Sunter Sunter may refer to: People * Ercüment Sunter, Turkish basketball player * Ian Sunter, Scottish-Canadian Canadian football player * Thomas Sunter (1847–1901). British trade unionist. Places * Sunter Island, Islands on the Great Barrier ...
and Karawang) and one parts center, the largest in Indonesia, which had been computerized since 1982 and was directly on line with Toyota's parts center in Haruhi, Japan. The Karawang plants (first operated in 1998 with total investment Rp 462.2 billion) were considered to be one of the most advanced in Indonesia at the time, built in 100 acres land with a test course and modern installation for environmental safety purposes.


Plants


Models


Current models


Manufactured locally

*
Toyota Avanza The Toyota Avanza and Daihatsu Xenia are cars developed by Daihatsu and marketed by both Toyota and Daihatsu. It is a multi-purpose vehicle (MPV) and mainly sold with three-row seating. The Avanza and Xenia were developed as an entry-level MPV ...
(2021–present) * Toyota Calya (2016–present) *
Toyota Fortuner The Toyota Fortuner, also known as the Toyota SW4, is a mid-size SUV manufactured by the Japanese automaker Toyota since 2004. Built on the Hilux pickup truck platform, it features two/three rows of seats and is available in either rear-whee ...
(2005–present, localized 2007) *
Toyota Kijang Innova The Toyota Innova is a car manufactured by the Japanese carmaker Toyota since 2004. It is a multi-purpose vehicle (MPV) or minivan and mainly sold with three-row seating. Its official name in Indonesia is Toyota Kijang Innova, while for other c ...
(2004–present) *
Toyota Sienta The is a mini MPV with sliding doors manufactured by Toyota. It was introduced in September 2003, based on the Vitz/ Yaris subcompact car, and is available at all Toyota dealerships in Japan. The Sienta is sold in Japan, Hong Kong, Singapor ...
(2016–present) *
Toyota Veloz The Toyota Avanza and Daihatsu Xenia are cars developed by Daihatsu and marketed by both Toyota and Daihatsu. It is a multi-purpose vehicle (MPV) and mainly sold with three-row seating. The Avanza and Xenia were developed as an entry-level MPV ...
(2021–present) *
Toyota Yaris The is a supermini/ subcompact car sold by Toyota since 1999, replacing the Starlet and Tercel. Up to 2019, Toyota had used the Yaris nameplate on export versions of various Japanese-market models, with some markets receiving the same vehicl ...
(2006–present, localized 2014)


Manufactured locally by

Daihatsu , commonly known as Daihatsu, is a Japanese automobile manufacturer and one of the oldest surviving Japanese internal combustion engine manufacturers. The company's headquarters are located in Ikeda, Osaka Prefecture. Historically, Daihatsu was ...

* Toyota Agya (2012–present) *
Toyota Avanza The Toyota Avanza and Daihatsu Xenia are cars developed by Daihatsu and marketed by both Toyota and Daihatsu. It is a multi-purpose vehicle (MPV) and mainly sold with three-row seating. The Avanza and Xenia were developed as an entry-level MPV ...
(2003–present) * Toyota Calya (2016–present) *
Toyota Raize The A200/A250 series is a car manufactured by Daihatsu. A subcompact crossover SUV, it was unveiled at the 46th Tokyo Motor Show on 23 October 2019 under the "New Compact SUV" name. It replaced the Be‣go in the Japanese market and went on ...
(2021–present) *
Toyota Rush The is a mini SUV produced by the Japanese automobile manufacturer Daihatsu since 1997 as the successor to the F300 series Rocky. It was initially offered in both short and long-wheelbase configurations before the former stopped production in ...
(2006–present)


Manufactured locally by Hino

*
Toyota Dyna The Toyota Dyna is a light to medium-duty cab over truck for commercial use. In the Japanese market, the Dyna is sold alongside its twin called the Toyoace. The Toyoace was a renaming of the Toyopet SKB Truck as a result of a 1956 public competi ...
(2009–present)


Imported

;Toyota *
Toyota Alphard The is a minivan produced by the Japanese automaker Toyota since 2002. It is available as a seven or eight-seater with petrol and hybrid engine options. Hybrid variants have been available since 2003, which incorporates Toyota's Hybrid Synergy ...
(2008–present, imported from Japan) *
Toyota bZ4X The Toyota bZ4X is a battery electric compact crossover SUV manufactured by Toyota. The vehicle debuted in April 2021 as the "bZ4X Concept". It is the first vehicle to be based on the e-TNGA platform co-developed by Toyota and Subaru, and th ...
(2022–present, imported from Japan) *
Toyota Camry The Toyota Camry (; Japanese: トヨタ・カムリ ''Toyota Kamuri'') is an automobile sold internationally by the Japanese auto manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Camry ...
(1999–present, imported from Thailand) *
Toyota Corolla Altis The is a series of compact cars (formerly subcompact) manufactured and marketed globally by the Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in ...
(2001–present, imported from Thailand) *
Toyota Corolla Cross The is a compact crossover SUV (C-segment) produced by the Japanese automaker Toyota since 2020. Adopting the Corolla nameplate, it is positioned as a more practical and larger alternative to the C-HR and built on the same TNGA-C (GA-C) platf ...
(2020–present, imported from Thailand) *
Toyota C-HR The is a subcompact crossover SUV manufactured by Japanese automaker Toyota since 2016. The development of the car began in 2013, led by Toyota chief engineer Hiroyuki Koba. The C-HR is based on the same TNGA-C (GA-C) platform as the E210 ser ...
(2018–present, imported from Thailand) *
Toyota GR Supra The J29/DB Toyota Supra, mainly marketed as Toyota GR Supra, is the fifth-generation of the Supra, a sports car produced by Toyota since 2019. Sold under Gazoo Racing (GR) branding, it replaced the previous model, A80, which stopped product ...
(2019–present, imported from Austria) *
Toyota 86 The Toyota 86 and the Subaru BRZ are 2+2 sports cars jointly developed by Toyota and Subaru, manufactured at Subaru's Gunma assembly plant. The 2+2 fastback coupé has a naturally-aspirated boxer engine, front-engined, rear-wheel-drive conf ...
/ GR86 (2012–present, imported from Japan) * Toyota HiAce Commuter (2012–present, imported from Japan) * Toyota HiAce Premio (2019–present, imported from Japan) *
Toyota Hilux The , stylized as HiLux and historically as Hi-Lux, is a series of pickup trucks produced and marketed by the Japanese automobile manufacturer Toyota. The majority of these vehicles are sold as pickup truck or cab chassis variants, although the ...
(2007–present, imported from Thailand) *
Toyota Land Cruiser The (also sometimes spelled as LandCruiser) is a series of four-wheel drive vehicles produced by the Japanese automobile manufacturer Toyota. It is Toyota's longest running series of models. , the sales of the Land Cruiser totalled more than ...
(imported from Japan) * Toyota Prius PHEV (2020–present, imported from Japan, fleet only) *
Toyota Vios The Toyota Vios is a nameplate used for subcompact cars produced by the Japanese manufacturer Toyota, primarily for markets in Southeast Asia, China and Taiwan since 2002. Slotted below the compact Corolla, the Vios serves as the replacement t ...
(2022–present, imported from Thailand) *
Toyota Vellfire The is a minivan produced by the Japanese automaker Toyota since 2002. It is available as a seven or eight-seater with petrol and hybrid engine options. Hybrid variants have been available since 2003, which incorporates Toyota's Hybrid Synergy ...
(2015–present, imported from Japan) * Toyota Voxy (2017–present, imported from Japan) ;Lexus *
Lexus UX The is a subcompact luxury crossover SUV from Lexus, a luxury division of Toyota. It was introduced at the March 2018 Geneva Motor Show as the smallest crossover model in Lexus' lineup, slotted below the compact NX. It is also the first Lexus ...
(imported from Japan) *
Lexus NX The is a compact luxury crossover SUV sold by Lexus, a luxury division of Toyota. Introduced in late 2014, it is positioned between the subcompact UX and the mid-size RX. The NX was proven to be well-received, as it was a sales success. It w ...
(imported from Japan) *
Lexus RX The is a luxury crossover SUV sold since 1998 by Lexus, a luxury division of Toyota. Originally released in its home market of Japan in late 1997 as the Toyota Harrier, export sales began in March 1998 as the Lexus RX. Considered as the first ...
(imported from Japan) *
Lexus LX The is a full-size luxury SUV sold by Lexus, a luxury division of Toyota since January 1996, having entered manufacturing in November 1995. It is Lexus' largest and most expensive luxury SUV. Four generations have been produced, all based heavi ...
(imported from Japan) *
Lexus ES The is a series of mid-size executive cars marketed since 1989 by Lexus, the luxury division of Toyota, across multiple generations, each offering V6 engines and a front-engine, front-wheel-drive layout. The first five generations of the ES use ...
(imported from Japan) * Lexus LS (imported from Japan) *
Lexus LC The is a grand tourer manufactured by Lexus, Toyota's luxury division. Based on the 2012 LF-LC Concept, it was revealed at the 2016 North American International Auto Show in Detroit. It replaced the SC, which was produced from 1991 to 2010. ...
(imported from Japan) *
Lexus LM The is a minivan produced by the Japanese automaker Toyota since 2002. It is available as a seven or eight-seater with petrol and hybrid engine options. Hybrid variants have been available since 2003, which incorporates Toyota's Hybrid Synergy ...
(imported from Japan)


Former models

*
Toyota Corolla The is a series of compact cars (formerly subcompact) manufactured and marketed globally by the Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in ...
(1971–2001) *
Toyota Corona The is an automobile manufactured by the Japanese automaker Toyota across eleven generations between 1957 and 2001. On launch, the Corona was Toyota's next to highest product in their range, just below the Crown. The Corona was marketed ...
(1971–1998) *
Toyota Cressida The is a compact, later mid-size sedan manufactured and marketed in Japan by Toyota between 1968 and 2004. Prior to 1972, the model was marketed as the Toyota Corona Mark II. In some export markets, Toyota marketed the vehicle as the Toyota Cres ...
(1977–1992) *
Toyota Crown The is an automobile which has been produced by Toyota in Japan since 1955. It is primarily a line of mid-size luxury cars that is marketed as an upmarket offering in the Toyota lineup. Introduced in 1955 as the Toyopet Crown, it has served ...
(1971–2008, late models imported from Japan) * Toyota Etios Valco (2013–2017) *
Toyota Etios The Toyota Etios is a subcompact car consisting a line of four-door saloon/sedan and five-door hatchback produced by the Japanese automaker Toyota since 2010. The saloon version was launched in December 2010 and the hatchback version (with addi ...
sedan (2013–2015, imported from India, fleet only) *
Toyota GR Yaris The is a performance-oriented variant of the XP210 series Yaris supermini/subcompact hatchback, in a segment commonly called the hot hatch. The vehicle is manufactured by Toyota with assistance from the company's Gazoo Racing (GR) division an ...
(2021, imported from Japan) *
Toyota HiAce The (pronounced "High Ace") is a light commercial vehicle produced by the Japanese automobile manufacturer Toyota. First launched in October 1967, the HiAce has since been available in a wide range of body configurations, including a minivan/ ...
(1971–1985) *
Toyota Kijang The Toyota Kijang is a series of pickup trucks, multi purpose vehicles and light commercial vehicles sold mainly in Southeast Asia, Taiwan and India by Toyota. It was first introduced in Indonesia in 1977 and had become the most popular car i ...
(1977–2007) *
Toyota Land Cruiser Prado The is a full-size four-wheel drive vehicle in the Land Cruiser range produced by the Japanese automaker Toyota. The Prado is one of the smaller vehicles in the Land Cruiser range. From 2009, the Prado is based on Toyota's J150 platform. In ...
(1998–2001, imported from Japan) *
Toyota Mark X The is a mid-size car manufactured by Toyota between 2004 and 2019, and was primarily aimed at the Japanese market. In Japan, it was the top-level car, sold only new at ''Toyopet Store'' locations. The Mark X was introduced in 2004 and is th ...
(2012–2013, imported from Japan) * Toyota NAV1 (2012–2017) *
Toyota Previa The Toyota Previa, also known as the in Japan, and Toyota Tarago in Australia, is a minivan that was produced by Toyota from 1990 until October 2019 across three generations. The name "Previa" is derived from the Spanish and Italian for "prev ...
(2000–2011, imported from Japan) *
Toyota RAV4 The is a compact crossover SUV produced by the Japanese automobile manufacturer Toyota. Considered the first ever compact crossover SUV, it made its debut in Japan and Europe in 1994, and in North America in 1995, being launched in January 19 ...
(2001–2003; 2014–2015, imported from Japan) *
Toyota Soluna The is a subcompact car manufactured by Toyota from 1978 until 1999 across five generations, in five body configurations sized between the Corolla and the Starlet. Manufactured at the Takaoka plant in Toyota City, Japan, and sharing its plat ...
(2000–2003) *
Toyota Starlet The is a subcompact car manufactured by Toyota from 1973 until 1999, replacing the Publica, but retaining the Publica's "P" code and generation numbering. The first generation Starlet was sold as the Publica Starlet in some markets. In Japan ...
(1984–1998)


Notes


References

{{Toyota Motor Corporation Car manufacturers of Indonesia Toyota subsidiaries
Toyota Motor Manufacturing Indonesia PT Toyota-Astra Motor (also called ''TAM'') is an automobile trading company based in Jakarta, Indonesia. It is a joint venture company between Toyota Motor Corporation and Astra International with a distribution of shares of 50% and 50% respecti ...
Companies based in Jakarta Vehicle manufacturing companies established in 1971 1971 establishments in Indonesia